GREATNESS FACTORY MEMBERSHIP

A Coaching + Membership Experience for High-Performing Leaders

Welcome to The Greatness Factory, a private coaching and membership community where high-performing entrepreneurs, executives, and creators come together to grow mentally, relationally, and financially.

SEE MEMBERSHIP DETAILS & PRICING

This Isn’t a Social Club. It’s a Growth Ecosystem.

Built for people who want more clarity, confidence, and consistency in how they lead, perform, and build wealth.

Here, you’ll access world-class coaching from Coach Micheal Burt and elite guest mentors, learn frameworks to multiply your business, and connect with other top producers who are serious about becoming the person capable of their next level of success.

What You Get as a Member

The Greatness Factory Membership is built to keep you moving forward mentally, relationally, and financially. Here’s what your membership unlocks:

Monthly Coaching Experiences

Join exclusive live coaching sessions with Coach Burt and guest experts designed to keep you mentally sharp, focused, and accountable. From tactical business growth strategies to personal mastery frameworks, these sessions are the heartbeat of your development.

Immersive In-Person & Virtual Events


Your membership gives you full access to The Greatness Factory’s signature events TED Talk–style sessions, curated dinners, and high-energy “edutainment” experiences like Whiskey & Wisdom. Every event fuels both personal and professional expansion.

Exclusive Access & VIP Benefits

Members receive early access to new programs, investment opportunities, and Greatness Factory events plus premium seating, post-event access to speakers, and a 20% discount on paid events and venue rentals.

Private member network

Connect inside our members-only hub. Collaborate with aligned business owners, find accountability partners, and join a warm market where over $200M in strategic deals have already been exchanged.

Can’t attend live? Stream all sessions, coaching replays, and masterclasses anytime inside your private member portal. Access resources, recordings, and tools that help you execute faster and smarter.

The Greatness Online Portal


High-Growth Investment Opportunities


As part of your membership, you’ll be introduced to vetted opportunities to expand your wealth — and, in some cases, gain access to capital for your own ventures.

SEE MEMBERSHIP PRICING

The Greatness Factory Coaching + Membership
Is for You If…

You’re done playing small

If you’re tired of surface-level networking and want real conversations that move the needle the kind that challenge your mindset, refine your skill set, and multiply your opportunities.

You’re Ready

To think bigger, execute faster, and surround yourself with people who expand your vision.

To elite coaching, high-level relationships, and real opportunities that elevate both your business and your mindset.

You WANT ACCESS

Membership Investment

The Greatness Factory is not an open-door community, it’s a curated ecosystem of business leaders committed to continued growth. To maintain the quality of the room, all prospective members must apply and be accepted before joining.

ONE-TIME LIFETIME INITIATION FEE

$4,500

MONTHLY
MEMBERSHIP FEE

$397

The membership is for 12 months, and then continues on a month-to-month basis.

While non-members can pay to attend select events, the most economical and powerful way to engage with The Greatness Factory is through membership. Members unlock full access to all standard events plus VIP upgrades, premium discounts, early deal flow, and exclusive access to our private member portal.

Apply today to secure your seat
at The Big Table.

Space is limited and membership is reviewed on a rolling basis.

APPLY NOW
SIGN UP NOW

We get it making the right move matters. Here are a few common questions we get from prospective members:

Still Have Questions?

  • You can attend select events as a non-member, but members get full access to all standard events, premium perks like VIP entry, and exposure to exclusive opportunities inside our private network.

  • The Greatness Factory is built for business leaders who are already successful but know there’s another level. If you're serious about growth, you'll be in the right room.

  • Yes, This is a coaching program that combines the best of coaching and the best of membership. You get a morning message from Coach, an online academy and access to both live and virtual events. 

  • Our core events take place regularly at our flagship venue in Nashville, TN (The Greatness Factory of Nashville), with additional exclusive pop-up locations. We maintain a full schedule that you can view anytime on our event calendar here.

  • Events range from workshops and intimate dinners to “edutainment” experiences like Whiskey & Wisdom. Topics cover activating you (personal development), activating your business (business growth strategies), and activating your wealth (investing, raising capital, structuring deals).

  • Most events are streamed online and available on-demand in our member portal, so you can stay connected even if you travel or live outside the area.

  • There’s no minimum attendance you get to choose how involved you are. That said, the more you engage, the more you’ll get out of it.

Still unsure if it’s the right time to apply?

Start by attending an event or email support@coachburt.com - We’re here to help.